Most of my topics include online search and marketing; the boring stuff that makes the media go around. However, for years Oprah Winfrey has helped so many I figure, I will lend the Queen of media some free advice and maybe save her a few million dollars on her venture ‘ the Oprah Winfrey Network (OWN) .
The simple matter is Oprah’s name, brand, and image is just fine. In-fact the Oprah Winfrey Network (OWN) is a perfect in terms of content, and according to our polling is exactly what her viewers want.

The reason the network is suffering is because Oprah has priced her viewers out of the market by making this an Ultra-Premium Channel and then bundled it with the wrong Channels.  She (or her high paid media consultants) lost sight of who her audience is.  The majority of viewers are house wives, working women, and moms. 


How Oprah Can Fix OWN
Here are a few simple steps that should help the Oprah Winfrey Network get back on the road to high ratings.  

•    Re bundle the OWN channel with some type of family offering though cable or direct TV networks.  If moms have a choice between a Family TV bundle for their children or OWN, they will 9 times out of 10 chose their children.   You fit better with NAT GEO and HUB Network than you think.

•    Lower your cost, look if OWN can’t re-bundle with better fitting channels than it must lower its cost. The average Oprah follower is middle class and had a tough few years.

I suspect with these two very simple steps she will fix what all the kings horse and all the kings men could not.

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