In a recent SEO story on Gawker they showcase a very good example of SEO going wrong.   The story reminded me just how fragile this world of SEO is and frankly how little understanding there is about search marketing.

Here is what they wrote ' which I agree with BTW - Its pure over kill.


When a blogger writes a blog post about something, that blogger will often put a "link" in the blog post that "links" to a related page on the internet. This is just part of blogging. Works pretty well. Until a massive corporation decides to actively get involved. Then, it becomes amusing.

Pop Fizz Daily is a small Minnesota website that tells readers "what is bubbling up in the Twin Cities." Macy's is a retail corporation worth more than $15 billion. Rosetta is an online consulting firm hired by Macy's to, I guess, help them with niggling issues that don't matter. Put all these things together and you get: Hilarious and Completely Unnecessary Email Demands From Large Corporate Consulting Firms to Small Internet Writers. Such as (bolding ours):

    From: [Rosetta SEO Associate]
    Date: March 5, 2012 12:38:59 PM CST
    To: [Pop Fizz Daily Blogger]
    Subject: Action Required - Incorrect Link to

    Hi Gavin,

    I'm contacting you on behalf of Macy's, Inc. We completed a recent analysis that indicates your blog is linking to, which we greatly appreciate. We are recommending you make updates to the hyperlink text and destination URL. Providing clearer anchor text and linking to the relevant product category will give your visitors a better user experience.


    Current URL:
    Recommended URL:
    Current Anchor Text: Macy's
    Recommended Anchor Text: Macy's Clothing Store

    Please respond at your earliest convenience, so we can discuss the changes. We appreciate your help!

    Thank you,


    We are contacting you on behalf of If you would rather not receive emails regarding your blog postings from Macy’s, please unsubscribe here by responding to this email.