Political Astroturfing | Influence Public Opinion

Politicians Scott Brown Wins Election / Online Marketing for Celebrity Politicians The official definition of Astroturfing is a form of propaganda whose techniques usually consist of a few people attempting to give the impression that mass numbers of enthusiasts advocate some specific cause.

When I say Astroturfing what I am specificity referring to is online or search marketing for political candidates or causes that a congressman / woman or a senator is trying to promote. When it comes to “campaign awareness “ I am an expert in creating and managing 1000’s of online groups and individuals to help promote a cause. I call it a social megaphone. In many countries this technique is employed by governments in order to sway a population towards one view or another.

I have clear views on the subject: 1. If you are looking for this kind of service you better have deep pockets. This is a hired gun type of position. 2. A team will mirror your political campaign but will not take direct orders from an internal staffer except on context and message. (Trust me you don’t want a pure political marketer making tech decisions) 3. Most of the SEO / System architect’s that are capable of doing large scale astroturing will be at a director level with a heavy technical background. Meaning they have coded in the past. These people are direct reports, not some “ one off you hire. 4. They can make or break you…. Use caution when hiring for this.

“ Journalist Ben Smith of The Politico has observed, "Interest groups across the spectrum have grown expert at locating, enraging and turning out authentic Americans. And the operatives behind the crowds say there's nothing wrong with a practice as old as American politics."[14] Regarding the 2009 health care debate, author and blogger Ryan Sager has argued in a New York Times editorial: "Organizing isn't cheating. Doing everything in your power to get your people to show up is basic politics “

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